Traditional Store Audits
Before UPC and scan data made data collection more cost efficient, the only way to gain insight into how new items or promotions were performing in the past was to execute physical inventories and delivery invoice review.
Even today, there are categories where retailers scan like items and prices and bundled within one source code. In such situations the best alternative may be to physically track individual sales to learn the effects of new items or promotions.
M&M Market Management’s experience and understanding of store layouts, planogram adherence, product pricing guidelines and corporate branding/signage initiatives, provides a base in which to deliver our clients with usable data to help direct future decisions.
Product Purchase / Retrieval
Manufacturers occasionally question how their products are being merchandised and how they are holding up compared to their competition. When these concerns arise, clients ask for our assistance in purchasing samples. M&M Market Management has the ability to purchase shelf stable, frozen, and refrigerated items from a single unit to hundreds of cases in all commodities in a dependable, flexible, hassle-free and competitively priced manner.
Whether our clients are in need of competitive intelligence, quality assurance testing, ingredient analysis, central location or home-use tests, sensory evaluation, product recalls and/or new product sweeps. M&M Market Management will shop the appropriate retail or wholesale outlet, including many online retailers, purchase the necessary quantity, purchase specific date codes / sizes / package type, ship to single or multiple locations; while keeping our clients fully updated from the moment the project is proposed to the packages delivery.
Frequently manufacturers are interested in learning how various retailers merchandise their products compared to their competitors. With our highly trained field representatives in most major markets, we can observe and report on the following in all types of retail outlets: Shelf Placement/Location, Retail/TPR Prices, Facings, Item/Category/Fixture Measurement, Point of Sale Banners/Channel Stripping/Coupons, Casual/Secondary Display/Location, Inventory Count Level/Out-of-Stocks.
These types of audits can be conducted on a weekly, monthly or quarterly basis.