Often manufacturers want to learn firsthand how consumers view their products, packages or current layout. Consumer/in-store intercept studies are a cost effective way to identify consumers who purchased and/or those individuals who walked out the door without purchasing, and why.
Data collected in this manner is authentic and reflects the true feelings of the customer, as their interaction with the company/brand/purchase is still fresh in their memory and are more likely to remember the finer details.
Consumer/in-store intercept studies within the purchasing environment provide an opportunity to understand consumers’ expectations and perceptions.
Researchers are able to obtain valuable information on how consumers shop, what motivates a purchase, bias/unbiased feelings toward specific brands, products, packages, and the effectiveness of a promotional/merchandising initiative.