Consumer Intercepts

Consumer/in-store intercept studies within the purchasing environment provides an opportunity to understand consumers’ expectations and perceptions. Researchers are able to obtain valuable information on how consumers shop, what motivates a purchase, bias/unbiased feelings towards specific brands, products, packages, and the effectiveness of a promotional/merchandising initiative.

Control Market Testing

Control Market/Store (Mini Market) Testing is a valuable and inexpensive method to gain consumer awareness to new items, packaging changes, and pricing and promotional stimuli when compared to the cost of a national rollout.  Selected stores are divided into two panels: test and control. Data is collected from each of these groups separately to help tell the story.

Traditional Store Audits

Before UPC and scan data made data collection more cost efficient, the only way to gain insight into how new items or promotions were performing was to execute physical inventories and delivery invoice review.

Even today, there are categories where retailers scan like items and prices and bundled within one source code.  In such situations the best alternative may be to physically track individual sales to learn the effects of new items or promotions.

Product Purchase / Retrieval

Manufacturers occasionally question how their products are being merchandised and how they are holding up compared to their competition.  When these concerns arise, clients ask for our assistance in purchasing samples.

M&M Market Management has the ability to purchase shelf stable, frozen, and refrigerated items from a single unit to hundreds of cases in all commodities in a dependable, flexible, hassle-free and competitively priced manner.

Merchandising Audits

Frequently manufacturers are interested in learning how various retailers merchandise their products compared to their competitors.  With our highly trained field representatives in most major markets, we can observe and report on the following in all types of retail outlets: Shelf Placement/Location, Retail/TPR Prices, Facings, Item/Category/Fixture Measurement, Point of Sale Banners/Channel Stripping/Coupons, Casual/Secondary Display/Location, Inventory Count Level/Out-of-Stocks.